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Cocoa Life is Mondelez International’s global cocoa sustainability program. It helps to tackle the complex challenges that cocoa farmers and their communities face, including climate change, gender inequality, poverty and child labour. Working across six cocoa-growing countries with 200’00+ farmers in 2,500+ communities, Cocoa Life helps to turn cocoa into a more sustainable business, create empowered communities and conserve and restore forests.
Responsible for the global Cocoa Life communications, I developed and delivered the strategy in cooperation with global and regional Corporate Affairs teams. This included content and development for all channels, newsletters, press releases, impact publications and the Cocoa Life website.
It also meant guarding the equity of Cocoa Life’s visual identity and being the link between brands/regions’ needs and globally developed communications. And contributing to strategic consumer brand development (such as Cote d’Or, Cadbury or Milka) and activation in market.
impact communications | strategy | brand equity
Cathy Pieters
Vice President
Global Sustainable Ingredients
Mondelez International
«I had the pleasure to work with Margreet under my leadership during the time she was key responsible for the global brand equity and communications of Mondelez’ Cocoa Life sustainability program. Margreet consistently showed initiative, complete ownership and commitment to her area of responsibility. She demonstrated proven expertise and extensive experience and typically familiarised herself with new tasks easily. The way she set about applying the knowledge she acquired was highly commendable and even under pressure, Margreet remained focused and delivered a creditable performance. She had an exceptional flair for organising tasks and projects in a rational and results-oriented manner.»
Let’s connect and start a blossoming conversation.
Margreet Groot
Villa Magenta
7550 Scuol | Switzerland